RECEIPT-DRIVEN EXPOSES · CHANNEL ARCHETYPE

Industry Investigations.

Receipt-driven investigations into industries that overcharge, mislead, or hide the markup. Conspiratorial-warm voice.

Shorts-first investigations with optional long-form. Receipts on screen, narrator on top.

LENGTH

30 to 60 second shorts, with 8 to 14 minute long-form follow-ups

VOICE

First-person, conspiratorial-warm

AUDIENCE

18 to 30, consumer-skeptical

CADENCE

Shorts-first, daily uploads

FORMAT ANATOMY

How this archetype is built.

HOOK ARCHETYPE

Data-shock markup claim in first 3 seconds

RE-HOOK CADENCE

Staccato, 5-beat escalation for shorts

PACING

Staccato allowed on shorts, explanatory on long-form

COLD-OPEN LEAD

Markup-shock fact, never date lead

TOP PERFORMERS · ANONYMIZED

Channels currently winning this archetype.

Pulled from our research database. Handles withheld. Revenue estimates are AdSense-only based on RPM band for the niche.

CHANNEL A

4.6M subs

Shorts-daily, hybrid long-formWendigoon-iceberg pattern for long-form

~$28k per month est

CHANNEL B

2.2M subs

Shorts-first investigations

~$14k per month est

CHANNEL C

1.1M subs

Hybrid shorts and 8-12 min long-form

~$8k per month est

CHANNEL D

520k subs

Shorts-daily consumer exposes

~$4k per month est

PIPELINE OUTPUT

What CTRmaxxing generates for this archetype.

One pipeline run produces a complete pre-production package tuned to this archetype's grammar.

015-beat short-form script with markup-shock open and receipt-on-screen cues
02Optional 8 to 14 minute long-form expansion script with Wendigoon-iceberg structure
035 title variants weighted toward dollar markups and 'nobody talks about' anchors
04Thumbnail concept tuned for receipt-plus-markup visual grammar

VISUAL · PIPELINE PREVIEWScript tab, Titles tab, Description tab, Thumbnail tab. One project, one click, four artifacts ready to ship.

STYLE GUARDRAILS

What generic AI scripts always get wrong.

The Style Control Panel bakes these constraints into every generation. The linter catches anything that slips through.

×No em dashes anywhere.
×Staccato is allowed but not required. Linter caps consecutive shorts at 3.
×No 'in this video' or 'we will explore'.
×Every markup claim cites the cost-basis source. '$50 in parts, $5000 retail' beats 'huge markup'.
×Cold open in 3 seconds for shorts. The first sentence is the shock.
×First-person, never documentary voice. Receipts are personal.

RECOMMENDED NICHES

Niches this archetype maps to.

NICHE

industry investigation

FAQ

Frequently asked questions.

Why shorts-first instead of long-form?

Shorts give the channel a daily upload surface with 10x the impression volume. Long-form is the monetization engine, but shorts feed top-of-funnel discovery for the niche.

How does CTRmaxxing handle the dual short and long-form structure?

Each pipeline run produces a 5-beat short-form script and an optional 8 to 14 minute long-form expansion. Both reuse the same research brief, so the receipts stay consistent across formats.

What RPM does this archetype pull?

Long-form pulls $8 to $15 in the United States. Shorts pull $0.04 to $0.07 per 1k views via the shorts fund. The long-form engine is where the revenue lives.

WAITLIST · FOUNDING MEMBERS

Stop writing AI scripts that get 200 views.

CTRmaxxing is in private build. Join the waitlist for founding-member access when the industry investigations preset ships.

Join the waitlist